Visual Identity & Marketing Collateral

Client

Absolute OHS

Project

The Story

Absolute OHS is an Occupational Health and Safety company providing comprehensive in-house and on-site health testing solutions. As a start up in the industry, it was crucial that Absolute OHS establish a strong visual identity and develop an informative online presence in conjunction with other marketing collateral.

The Absolute OHS visual identity was strategically designed in a clean and simple manner, with creative components that could be extended into various other marketing pieces–business cards, brochures, and a website. The visual identity that was created accurately portrays the progressive nature of the company while subtly alluding to an occupational hazard.

This design concept was then effectively carried through into the other marketing collateral pieces, with a simplistic, yet visually stimulating website as the foundation of establishing a strong market presence. It was important that the website was developed in a manner that is easy to navigate and supplemented other marketing initiatives. This was achieved using strategic information architecture that provided quick access to fundamental information about Absolute OHS.

Services Required

Information Architecture: Information architecture involves creating clear and intuitive website design and navigation. This is key to the success of any interactive design project. With larger website projects this organizational story-boarding process can be somewhat time consuming but is a vital process in ensuring both a positive user experience, and future website scalability. Our user-minded approach to website organization and structure will aid your visitors in easily finding the information they need. See also: Project Management > Planning the User Experience
Brand Collateral: This is everything you use to inform, communicate or reinforce your brand strategy. We pride ourselves in the design of poignant brand collateral that speaks boldly to your audience. This can often take the form of brochures, brandmark (logos), folders, insert sheets, audio and online materials. However, when traditionally dry materials such product nomenclature or operator’s manuals are carefully crafted, even these can become very strong elements of brand collateral by reinforcing your brand messaging.
Brand Development: Possibly one of the most important design related decisions in the communications arena. This process requires a very articulate understanding of your organization and audience. Although this development process is often client-initiated as a standalone project, results are more succinct when coupled with more extensive brand research, development and planning. Corporate identity design is often mistakenly isolated as a “logo.” Although the development of a solid and memorable logo or trademark is an important aspect of this process, it is only one aspect in the myriad of elements and brand collateral that can be used to control your organizations’ perceived personality. Our approach to identity design is multi-faceted and sets the tone for all other elements that follow in the future. For example; vehicle lettering, corporate memos, advertising, annual reports and public announcements are all developed according to the direction and directives set forth in the corporate identity—which in turn is developed according to the mandates of the brand and content strategy.
Brand & Content Strategy: No matter how good your product or the experience you offer, if you’re speaking the wrong language or the claim you make is wrong for the audience; all is lost. We can help you define your audience and tailor your communications to deliver results that engage your audience and add weight and credibility to your brand promise.
Search Engine Optimization (SEO) Strategy: Each website that we build is structurally optimized for strong search engine placement, making it easy for Google and other search engines to discover and index your content. The most effective way to achieve great positioning in a search result is by producing relevant content that is properly organized (so as to be meaningful for the search engines) and delivering that content using industry best practices. We offer supplemental SEO services that will enhance the visibility of your website and expose your organization to a larger audience.