Project Branding & Online Promotional Campaign
The CORE Association is non-profit agency that provides assistance, integration and care opportunities for individuals with special needs. When the CORE Association had an opportunity to acquire and renovate a vacant school, on a pro-bono / partnership basis, our team designed a public awareness and fundraising campaign. The project "Hello I am Home" was developed which leveraged social media to allow participants to donate, and by so doing, allowed them to personalize a badge (name tag) that they could then print and/or display on social media. Our team created specialized software that tracked donations, and "game-ified" the entire platform so that real-time updates for progress and recent donors were provided online and throughout the social media campaign.