Client
Jayco Builders
Project
Corporate Website Development
The Story
Jayco Builders is a family owned construction company specializing in residential, commercial, and agricultural construction. Jayco has established a market presence by providing a high level of service and quality products—and they needed a strong online presence to showcase this.
This site accomplished this by elevating previously established brand components into a modern and inviting user experience, where information and imagery about the various product offerings are prominently displayed.
Some of the highlights in the successful execution of the website were; strategic information architecture allowing for easy navigation, the development of a comprehensive content management system that allows staff to easily update project information and imagery, and a custom built dynamic map that is controlled from the content management system and allows staff to geographically pin-point and categorize projects.
Services Required
- Information Architecture
- Information architecture involves creating clear and intuitive website design and navigation. This is key to the success of any interactive design project. With larger website projects this organizational story-boarding process can be somewhat time consuming but is a vital process in ensuring both a positive user experience, and future website scalability. Our user-minded approach to website organization and structure will aid your visitors in easily finding the information they need. See also: Project Management > Planning the User Experience
- Website Design
- We excel at creating beautifully crafted websites and applications. Much of that success relies on a deep understanding of website design best practices coupled with leading edge technologies. These fundamentals when applied in accordance with the overall brand strategies, result in websites that regularly exceed expectations. Working from a strong understanding of your goals, we deliver completely custom website design solutions that engage your visitors through creative, thought-provoking visuals.
- Content Management Systems
- When you need your website information to be flexible, we can implement our easy-to-use, content management system (CMS). These systems allow you to instantly update your website content yourself. Each website is built with leading web technologies such as XHTML, CSS, PHP, and Javascript incorporating a MySQL database on the backend. With our custom CMS integrated into your website, you will have all of the control you need (often no training necessary) to update any areas of your website that you need to. Your content will be dynamic, up-to-date, and always relevant. We do not use “off the shelf” top-heavy CMS systems that are bloated and complicated for you to use. Each system is custom programmed by our in-house staff to suit your specific needs.
- Search Engine Optimization (SEO) Strategy
- Each website that we build is structurally optimized for strong search engine placement, making it easy for Google and other search engines to discover and index your content. The most effective way to achieve great positioning in a search result is by producing relevant content that is properly organized (so as to be meaningful for the search engines) and delivering that content using industry best practices. We offer supplemental SEO services that will enhance the visibility of your website and expose your organization to a larger audience.
- Planning the User Experience
- From simple print literature to advanced interactive training platforms, we plan and design from the mindset of the end user. Our goal is to always maximize the qualitative experience your audience has with the products that we develop. From complex software navigation systems to the layout and structure of a textbook, we take great pride creating intuitive meaning in complicated or non-linear concepts. Turning the complicated into simplicity is a design process that happens early in the planning stages of the project. Managing projects with this end-goal in mind results in a positive and memorable experience for your audience.
