Client
Maple Creek Endless Tubing
Project
Corporate Brand Identity & Website Development
The Story
When Maple Creek Endless Tubing incorporated their company, they turned to Engel Industrial Media to create a modern and bold brand, as well as a corporate website, that act in conjunction with their new marketing efforts.
Services Required
- Information Architecture
- Information architecture involves creating clear and intuitive website design and navigation. This is key to the success of any interactive design project. With larger website projects this organizational story-boarding process can be somewhat time consuming but is a vital process in ensuring both a positive user experience, and future website scalability. Our user-minded approach to website organization and structure will aid your visitors in easily finding the information they need. See also: Project Management > Planning the User Experience
- Brand Development
- Possibly one of the most important design related decisions in the communications arena. This process requires a very articulate understanding of your organization and audience. Although this development process is often client-initiated as a standalone project, results are more succinct when coupled with more extensive brand research, development and planning. Corporate identity design is often mistakenly isolated as a “logo.” Although the development of a solid and memorable logo or trademark is an important aspect of this process, it is only one aspect in the myriad of elements and brand collateral that can be used to control your organizations’ perceived personality. Our approach to identity design is multi-faceted and sets the tone for all other elements that follow in the future. For example; vehicle lettering, corporate memos, advertising, annual reports and public announcements are all developed according to the direction and directives set forth in the corporate identity—which in turn is developed according to the mandates of the brand and content strategy.
- Website Design
- We excel at creating beautifully crafted websites and applications. Much of that success relies on a deep understanding of website design best practices coupled with leading edge technologies. These fundamentals when applied in accordance with the overall brand strategies, result in websites that regularly exceed expectations. Working from a strong understanding of your goals, we deliver completely custom website design solutions that engage your visitors through creative, thought-provoking visuals.
- Animation
- Animation can add a tremendous “wow” factor to web projects, multimedia presentation, and video productions. We use industry leading software applications to bring motion and interactivity to digital graphics. We create stunning special effects and CGI video that are often used to demonstrate difficult processes in technologies, industrial innovation, and product demonstrations. We have developed many of these elements for training materials and broadcast television.
