Client
Neeralta Manufacturing
Project
Brand Development & Corporate Website Development
The Story
Neeralta Manufacturing has a long history of producing grain bagging equipment. In researching a related field, Engel Industrial Media became aware that Neeralta's innovative product line had long outgrown their original brand identity, inevitably reducing their overall market presence. Over the course of 24 months, EIM worked with Neeralta to reinvent their aging brand, and bring new clarity and vitality to their brand message and product information. The new direction was highly successful with Neeralta now leading the industry in SEO gains and performance, and, year over year, experiencing growth in both sales and industry market dominance.
Services Required
- Brand & Content Strategy
- No matter how good your product or the experience you offer, if you’re speaking the wrong language or the claim you make is wrong for the audience; all is lost. We can help you define your audience and tailor your communications to deliver results that engage your audience and add weight and credibility to your brand promise.
- Marketing Consulting
- From discoveries to strategies and implement-ation, our team has the experience to assist you in reaching your audience. Through social media and other forms of online campaigns to the fundamentals of print advertising, we can help you build or refine both your plan and the communication tools you’ll need to succeed.
- Search Engine Optimization (SEO) Strategy
- Each website that we build is structurally optimized for strong search engine placement, making it easy for Google and other search engines to discover and index your content. The most effective way to achieve great positioning in a search result is by producing relevant content that is properly organized (so as to be meaningful for the search engines) and delivering that content using industry best practices. We offer supplemental SEO services that will enhance the visibility of your website and expose your organization to a larger audience.
- Signage & Displays
- All too often it’s straight to the traditional when it comes to signage. We work closely with 3D signage manufacturers, traditional vinyl experts and other professionals to create indoor and outdoor displays and signage that are unique and really captivate an audience.
