Client
Trademarks
Project
A collection of identities developed for various clients.
The Story
From our friends at Wikipedia, a trademark is:
"a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities. A trademark is typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories, such as those based on color, smell, or sound."At Hide Away Studios, our objective is the design of a trademark that will reinforce the core values of your organization and compliment all other advertising efforts towards the realization of your business goals. Mark development is an exciting process for both us and our clients.
When our creative director is clear on what your goals are, our work begins. The first stage of design is often the longest, and is generally a "pencils and ink" creative process (even crayons and Silly Putty have been known to appear). This preliminary stage of design often includes discussions and input from all of our design staff until a concept begins to take shape. As this stage is often highly conceptual, for the sake of clarity we often proceed to a second stage prior to client involvement.
Stage two is the process by which we begin to refine the concept. At this stage, 3-dimensional objects or other illustrations would be roughed in and the type selection process occurs. Type selection is of vital importance to the design. This decision can tame a rather aggressive design style or push it over the edge. It can make a light-hearted, friendly enterprise look overly bureaucratic or assist in re-branding by taking some of the bureaucratic look out of an organization that suffers from that perception.
Once the digital design version is deemed "ready for inspection" the concept is quickly reviewed once again by the design team and the first proof is then released to the client.
After client approval we move on to the final refining of the logo and the preparation of file packages.
In this gallery we have only a fraction of the trademarks we have developed over the years. We found some of these to be the most interesting.
A conceptual logo that included work from world renown paleontological illustrator Michael Skrpenick. View more of Michael's work at "dinosaursinart.com"